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Finding the stories behind finance and technology

 We help the London Stock Exchange Group (LSEG) tell stories that connect with its audiences. Through our ongoing partnership, we work with teams across the business to bring its technology, its people and the companies it works with to life.

 

As LSEG sharpens its focus on financial data and the role it plays in powering AI and innovation, we create accessible content that communicates that story.

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We regularly produce spotlight films for companies preparing to list on the London Stock Exchange, bringing their founders, ambitions and journeys to life.

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Our film for Beauty Tech Group, produced ahead of its listing on the London Stock Exchange, became one of LSEG's best-performing YouTube videos, attracting more than 2.3 million views.

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By combining a rigorous editorial lens with premium creative production, we ensure most critical narratives land exactly where they need to.

Making complex technology stories connect with millions.

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In the summer of 2024, as the world turned its attention to the Olympics, we worked with BBC StoryWorks and Hyundai Motor Group to tell the story of how technology is helping transform elite archery.

 

Rather than simply showcasing the technology, we brought the story to life through Olympic champion Bobae Ki, exploring the extraordinary precision and concentration the sport demands and how Hyundai's innovations are helping athletes improve their performance.

 

By combining a strong human story with fascinating technology, we made the sport more accessible to a wider audience, while showcasing Hyundai Motor Group's commitment to innovation.

 

The film attracted more than 23 million views on YouTube.

Explaining medical technology and why it matters

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​Perspectum is using AI and advanced imaging to improve the diagnosis and treatment of liver disease. But even groundbreaking technology needs to be understood by the people who use it, fund it and benefit from it.

 

​Through our communications and media training, we worked with teams across Perspectum, from AI specialists to clinicians, helping them explain their highly technical work to different audiences, including NHS decision-makers, doctors and patients. The challenge was to make the science accessible without losing what makes it important.

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We also produced a short film telling the story of a young employee living with a rare condition that could progressively take away her abilities. Perspectum is supporting her efforts to research a potential cure, despite it being outside its own specialist field.

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Together, the projects helped Perspectum tell two sides of its story: the value of its technology and the people and commitment to research behind it.

Turning a busy tech conference into stories worth hearing

 

TechBBQ brings together startups, investors and innovators from across the Nordic tech scene, with a strong focus on medtech, fintech and climate technology.

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We created a pilot podcast to capture the energy of its Copenhagen conference, showcase the calibre of its attendees and give the event a life beyond the show floor.

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Drawing on our editorial experience and knowledge of the tech world, we found the most intriguing stories from the event, bringing together entrepreneurs, investors, banks and the occasional celebrity for conversations that went beyond the conference agenda.

 

This gave TechBBQ a clear editorial direction and a blueprint for a repeatable, sponsorable format. It was the starting point for the team to take forward in-house, turning the ideas and conversations from a few busy conference days into content with a much longer shelf life.

Bringing a journalistic eye to technology in education

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BETT is one of the world's leading education technology events, bringing together educators, innovators and policymakers to explore the future of learning.

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BETT approached us specifically for our journalistic background, looking for an editorial approach that would help it tell stories beyond traditional event coverage.

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We produced a thought leadership film exploring the challenges of delivering education in war and disaster zones, bringing together expert voices to tackle an important global issue. We also created a highlights film, using our experience covering technology to find the most interesting stories and conversations from across the event.

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Together, the films helped BETT reach audiences beyond the exhibition hall, highlight the bigger issues facing education and create content that would continue to have value long after the event itself.

Like what you see? Get in touch for more.

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